October 5, 2017
Admit it. Giveaways are loved and appreciated by everyone. The use of giveaways never gets old. For internal corporate events, this serves as a form of gratitude for employees for attending the event. In others, this serves as one of the most lucrative marketing techniques you can utilise at a trade show or exhibition, and will capture the attention of your customers in the short and long term.
Choosing the right giveaway is not an easy task. You would need to consider different factors such as, nature of the event, target audience, cost, and its representation to your brand. Some items will make more impressions than others and products that can be used daily will likely be kept by the participants for much longer versus ones that have no relevance to your audience. The current trend right now is customizing all your giveaways to make it more personal. Customers would also feel more special.
When choosing what you’re going to give away at your next exhibition or event, you need to think small and light. Although you may assume that something big and bold will attract more attention, having something small and light will actually be more valuable to you and to your audience. By choosing an item that’s easily portable, you can make sure that the product will not be discarded, and can be easily used. For example, giving away a customized fridge magnet means that potential customers can put it straight on their refrigerators, but giant inflatable animals or large promotional books may get left behind when people get tired of carrying them around. Moreover these customized fridge magnets can be seen every day at home.
Give away something useful but interesting, and different from what everyone else will be giving away. Custom travel mugs, reusable water bottles, custom drawstring bags, solar phone chargers and branded lip balms will attract attention and work to promote your brand, and not just a pen or a pencil which will be thrown in a pen pot in someone’s home or office, to be used occasionally with little attention.
Your giveaway items should be unique. One example are the eco-friendly bags given by big companies nowadays. In Singapore, non-woven bags are now a thing since products addressing advocacies makes greater impact to potential customer. These bags provide versatility since they can be used daily and in different ways. You can see most shoppers go to markets with these. Non-woven bag printing can be carried out creatively by placing messages and famous lines. Some also have their logos placed on the non-woven bags themselves.
Giveaways are a great way to market your business at a trade show or exhibition, and by following these rules you can ensure that your marketing is as successful as possible. The more relevant the product is to your business, the better. By keeping your giveaways relevant to your company, your branding will become more efficient, and you can potentially give your clients the opportunity to sample your product before they invest.